Simply log on to the PitchRocket site and select a customizable campaign template from the system library. Each campaign template includes layouts for an email or direct-mail piece and a multi-page mini
Web site. Specify either the direct-mail
or HTML email option for your initial mailing. Insert your sales messaging into the appropriate text boxes on both the mailer and multi-page mini Web site layouts and attach your target list.

PitchRocket does the rest. It automatically attaches a
PURL (Personal URL) onto each piece. Each PURL is unique to each recipient. When your email or direct-mail correspondence is received, the embedded PURL directs your audience to log on to your customized mini Web site where you provide them with additional information or expanded sales messaging.

You can then track
performance, monitor
click-through activity,
identify qualified leads,
and generate reports
with the system’s
robust campaign-
management tools.